About

I’ve worked with organisations of every shape and size, from national broadcasters to Fortune 100 companies to start-ups. Along the way, I’ve worked with B2C high street brands like Holland and Barrett through to large tech companies including AWS and Adobe, delivering strategies that have opened new markets, launched products and built brand loyalty. 

Working as Marketing Director for a fast-growth start up, I know how challenging it can be to step back and find time to deliver beyond the day-to-day. Sometimes a helping hand goes a long way.

What I deliver

My approach is deeply collaborative, working with marketing, sales and product teams to align efforts and amplify results. I’m equally at home setting high-level marketing strategy or rolling up my sleeves to get things delivered. I thrive on breaking new ground and making a measurable difference.

• Multi-channel content strategies that increase revenue, one client boosted revenue on their ecommerce site from content channels by 650%+
• Thought leadership strategies that position executives as industry voices, delivered content for global events and industry press
• Product launch campaigns and go-to-market strategies, a client achieved 650K downloads of their new app in the first year.
• Building and transforming teams to establish best practice in workflow design and eliminate bottlenecks and duplication, one client saved 342 hours across marketing and content teams so they could refocus priorities.
  

Embracing the storyteller’s toolbox

I started my career at the BBC, working as a Producer/Director and experienced how powerful stories can be in shaping how people think and feel. Once I discovered the immediacy of talking directly to audiences through social media and learning from their online behaviours, I was hooked. And then brands, because all platforms can tell stories. 

I’ve used multiple formats in my marketing strategies, from articles and podcasts, through to interactives and 360^o video. But at the heart of everything I do is a simple question: will it impact the audience?  

Content has the power to make people laugh, cry, or even change the course of their lives. I use that power to benefit the audience and achieve business goals. The tools are varied, but my focus is always the same: choosing the right format, to deliver the strategy, to achieve the objective.

Are you ready to transform your content marketing?

If you’re looking for a creative strategist who combines curiosity, insight and delivery, I’d love to connect.